論壇簡介
藝術家的創作質量及消費者的需求影響藝術市場的活絡情形，兩者的依存關係實需仰賴健全的美學環境。從全民美學意識的覺醒到藝術消費的價值提升，除了美術館、商業藝廊外，藝術銀行貼近生活的藝術品「租賃」是值得討論的商業模式。文化部自2013年起推動「藝術銀行」計畫，交由國立臺灣美術館(簡稱國美館)執行。為使藝術銀行的推動理念更深化，營運機制契合消費市場需求，行銷模式更推陳出新，爰辦理「2016藝術銀行國際趨勢論壇」。邀請加拿大、澳洲、美國、英國等專業人士專題演講，以「藝術銀行經營管理實務」、「藝術作為外交利器」等議題，了解國際間藝術銀行經營管理的策略及實務經驗，探討藝術租賃流通對文化外交的助益，以及政府政策對於藝術人才扶植的意義與作為。
時間：105年3月26日(六)- 105年3月27日(日)
地點：國立臺灣美術館演講廳(臺中市西區五權西路1段2號)
Introduction
An art market's dynamics operate on the quality of art creation and consumers' demand for it. The interdependent relationship between the supply and the demand relies on a healthy environment with increasing awareness of art and more importance attached to art consumption. A choice other than fine arts museums and commercial galleries, art banks are business model worth discussing since their leasing schemes bring art closer to people's life. Taiwan Art Bank is a Ministry of Culture initiative undertaken by the National Taiwan Museum of Fine Arts (NTMoFA). To further promote Art Bank's vision, match operation with market need and find innovative marketing models, we're organizing the 2016 Forum on International Trends of Art Banks, where professionals from Canada, Australia, United States and the UK will be invited to talk about Practices of Art Bank Operation and Management, Art as a Powerful Diplomatic Tool. The forum will serve as a platform for more exchanges and cooperation, giving us an opportunity to better understand, in the context of different countries, art bank management strategies and practices, benefits of art leasing to cultural diplomacy, and what and how government policies could support talented artists.
Date: March 26-27, 2016 (Sat.-Sun.)
Venue: Auditorium, National Taiwan Museum of Fine Arts